When I talk with businesses about email marketing, these are the top 3 responses:
- Does email marketing still work?
- I only send emails once in a while. I don’t want to be a bother.
- I have no idea what to send in emails.
These are completely valid questions and concerns. When it comes to your marketing efforts (and budget!), you want to invest your time in what works. I typically work with small businesses with just a handful of employees as well as solopreneurs, so I understand the need to maximize your ROI.
So, here’s the good news about email marketing: It’s well worth your investment. Email marketing does indeed work. It’s effective. Compared to other forms of marketing, it’s inexpensive. And, once you get a system in place, it doesn’t have to eat up a lot of your time.
Does email marketing work?
The short answer is YES! But, let’s look at some numbers for proof.
According to Hubspot:
- The ROI on email marketing is $36 for every $1 spent.
- 61% of consumers prefer to be contacted by brands through email
- 320% more revenue is driven from automated emails than non-automated emails.
And, how about this stat from Optin Monster: 99% of email users check their email daily.
Those are some pretty powerful numbers.
I’ve seen the power of email marketing in my own business. I attended a couple of Asheville Area Chamber of Commerce networking events recently and just in those two events, half a dozen people commented on my emails. They read them. They watch the videos I send. They appreciate the valuable marketing content.
So, yes, email marketing works. But you have to commit to consistency.
Email marketing isn’t a bother.
My family loves the TV sitcom “The Middle.” It’s a hilarious show about an Indiana family of five just doing their best to get by. [Seriously, watch it if you haven’t!] Anytime they invite one of the grandfathers, Big Mike, over for dinner or offer to help him with something he says, “Well, I don’t want to be a bother.”
Of course, it’s ridiculous. They want him to come to Thanksgiving dinner. They want to help him when he’s sick. The same is true for your customers. They want to hear from you. They don’t consider you a bother.
At some point they purchased a product or service from you, they signed up for a class, they downloaded your freebie or opted in to your email list via your website. They willingly raised their hand and said, “Send me information about your business.”
Don’t automatically assume your emails are a bother!
You aren’t bothering current and potential customers … if you’re sending them valuable content.
And that brings me to the content concern: What do I send in my emails?
Another great question because we don’t want to email people just because. We want to earn the right to drop into their inbox, and we do that by sending valuable content and useful information that will help them solve a problem or be more successful in their life, business, finances, family, etc.
Approach your email content with a helpful and generous mindset. Our nurture emails are designed to do just what they say: nurture your audience. Give them info that is helpful and positions you as a trusted guide making their life better.
OK, have I convinced you email is one of the most powerful tools in your marketing arsenal?
If you’re ready to start sending emails or improve your email marketing efforts, you need to sign up for Inbox Unlocked: 5-Day Email Marketing Challenge. This free challenge runs June 24-28, 2024.
Jumpstart your email efforts with guided trainings, tools and resources.
Here’s what you get:
⭐️ Daily training videos
⭐️ Workbook
⭐️ Homework assignments
⭐️ Private Facebook Group
⭐️ Live Q&A
In 5 days, you’ll be ready to unlock the power of email marketing to grow your business. Sign up for free!
