Write an Elevator Pitch that Attracts Attention
Does your company have a clear way of describing what you do or do you often resort to jargon or lengthy descriptions that leave potential customers scratching their heads? Do you have an elevator pitch that attracts attention? When your business is your passion, it...
Why Hire a StoryBrand Guide to Help with Your Marketing
The book “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller published in 2017. It quickly caught on as an easy-to-understand framework for talking about your business. Based on principles of storytelling, the framework made sense...
3 Reasons Your Business Needs a Marketing Plan
When it comes to marketing a lot of businesses use a scattershot approach. With a marketing plan, your business can save time and money on marketing.
3 Common Concerns about Email Marketing
When I talk with businesses about email marketing, these are the top 3 responses: Does email marketing still work? I only send emails once in a while. I don’t want to be a bother. I have no idea what to send in emails. These are completely valid questions and...
How to Use Storytelling in Your Marketing
Your customers spend 30% of their time daydreaming. Your customers also see anywhere from 6,000 to 10,000 ads every day. How do you break through? How can your business rise above the noise and distractions and get people to engage? You have to speak the universal...
How Should Businesses Prioritize Their Marketing in 2023?
When it comes to marketing your business, you could go in a hundred different directions. Marketing is a big bucket that encompasses your website, social media, emails, advertising, speaking engagements and more. Where do you begin? A lot of companies waste big...
