When it comes to marketing best practices, every entrepreneur and small business owner knows content marketing is important. They know blog posts increase organic website traffic. They know customers and clients are hanging out on Facebook, Instagram and YouTube. They hear about the power of sending nurturing emails to clients and prospects.
They know “content is king.”
They don’t know how to make it all happen.
Many solopreneurs and small business owners just like you never seem to find the time to develop content for their blog, email campaigns and social media channels. You put “create content” on your to-do list and it gets pushed aside by all the other tasks clamouring for your attention.
You sit down at your computer and stare at a blank screen unsure about what to write in a blog post or how to create eye-catching graphics for your Instagram account.
And so another week goes by, and you’re still feeling embarrassed by your neglected blog and social media networks.
What if you had access to a professional writer and graphic designer creating custom content? What if all you had to do was brainstorm content ideas and then publish the content?
Introducing Fullsteam, a monthly bundle of customized content and graphics created specifically for your business and with your target clients in mind.
We believe solopreneurs and small business owners should have access to customized content that helps you reach more potential clients.
I’m excited to partner with my friend and long-time marketing collaborator Andrew Barton on Fullsteam. Together, we’ll give you everything you need to be proud of your marketing.
Andrew is a long-time graphic designer and children’s book author and illustrator. He and I have collaborated on a ton of projects – logos, postcards, ebooks, promotional graphics and much more.
For our Fullsteam project, I’ll handle all the words, and Andrew will create the accompanying graphics. The best part is everything is created specifically for your business and with your customers in mind – no canned, cookie cutter content!
I know a lot of entrepreneurs and small business owners who struggle to create consistent and engaging content. They don’t have the time or the expertise. One of the best things you can do as a business owner is outsource areas that eat up your time and energy.
A few years ago, I hired a bookkeeper to clean up my Quickbooks account and make sure everything was labeled and in order. It was so freeing! I dreaded doing that work and it took me forever. It definitely wasn’t the best use of my time or skills. I needed to focus on the tasks that would move my business forward.
I urge you to do the same. If content creation is stressful and time consuming, outsource it. You’ll have more time and energy to devote to the tasks only you can do.
It’s time to stop stressing over content creation and instead, get custom content delivered monthly and ready for publishing.
Visit fullsteamcontent.com for additional details. Then, schedule a discovery call to determine if Fullsteam is right for your business (hint: pretty sure it will be!).
