Your customers spend 30% of their time daydreaming. Your customers also see anywhere from 6,000 to 10,000 ads every day. How do you break through?
How can your business rise above the noise and distractions and get people to engage?
You have to speak the universal human language of story. It’s what humans have relied on for centuries to communicate. Whether it was drawings on a cave wall or lore passed down from generation to generation, we love a good story.
Think about the last great movie you watched. Were you invested in the characters, the plot and the outcome? Or were you making a mental note of your grocery list? Of course, you were engrossed in the story.
Stories are powerful. It’s why we let the next episode of a Netflix show play in 10 seconds (or so I hear people do that). We are sucked into the story.
OK, so how can you as a business tap into the language of story to better market your products or services?
The StoryBrand Marketing Framework
With proven storytelling principles. The same techniques writers use to create Hollywood blockbusters are the same ones we can use in our marketing.
One of the simplest and most effective ways to understand these principles and put them to work is by using the StoryBrand Marketing Framework. This simple and proven framework helps you identify the problem you solve for your customer, how you can play the role of the guide and lead your customers to a successful, transformative outcome.
This framework is outlined in the book, “Building a StoryBrand” Donald Miller. Thanks to the book, workshops and hundreds of StoryBrand Guides like me, thousands of businesses across all industries and of all sizes have implemented this framework in their marketing. And the results have been incredible.
It’s simple and powerful. A StoryBrand Certified Guide since 2018, I’ve used this framework dozens of times with my clients, and they love it.
The StoryBrand Marketing Framework is comprised of seven elements:
- The Character: What does the character (or customer) want? Why might they seek out a business like yours?
- The Problem: What problem is that character facing? What is keeping them from getting what they want?
- The Guide: By making your customer the hero in the story, you step into the role of Guide, leading them to a successful outcome.
- The Plan: What simple plan can you give your customers to show how easy it is to work with you?
- Direct Call to Action: What’s the step customers need to take in order to work with you?
- Success: What are the benefits of working with you?
- Failure: What’s at stake if customers don’t work with you?
When you can nail these seven elements, you’ll have all the messaging soundbites you need to create your website, emails, social media and other marketing content. No more staring at a blank screen wondering, “What should I write?”
The StoryBrand Marketing Livestream
I love taking businesses through this process. It gives them so much clarity. It eliminates the confusion they have about how to talk about their business. And, as a result, it eliminates the confusion potential customers and clients have about your business.
If you’re thinking, “Yes! This is exactly what I need for my marketing!” let me affirm that is 100% the correct reaction. So, what’s next? Learn how to apply the StoryBrand Marketing Framework to your business in the next StoryBrand Marketing Livestream.
Invest two days and walk away with a clear, compelling marketing message for your business plus a marketing plan. That’s a lot of work completed in a short time. And the workshop is virtual so no packing, no airplanes, no hotels needed!
When you register with my custom link, you’ll get placed in my coaching group. I’ll be with you for the duration of the workshop to answer questions and make sure everything is done correctly.
As a bonus for joining my coaching group, you’ll receive a complimentary one-hour marketing strategy session with me (value $349). We can spend that hour mapping out your next steps and action items.
Ready to feel completely confident in your marketing? Sign up for the next StoryBrand Marketing Livestream. I can’t wait to see how our work together transforms your business!
