5 Marketing Trends Businesses Should Watch in 2026
What should businesses expect when it comes to successful marketing in 2026? Let's look at marketing trends that will likely influence your marketing this year. Last year was a wild one for marketing. AI turned marketing on its head. For those of us working in the...
5 Marketing Tasks to Help You Plan for 2026
The last two months of the year are filled with holiday festivities, a few days of vacation, and plenty of planning for next year. Put these 5 marketing tasks on your list as you look ahead to 2026. Follow these tips to finish this year strong and set your business up...
How to Gain Customer Trust through Email Marketing
Striking a balance between staying top of mind and not being annoying is one of the greatest challenges in email marketing. In fact, it’s one of the most common questions or objections I hear from business owners and professionals about why they are hesitant to invest...
The No. 1 Thing to Add to Your Content Marketing in 2025
If you feel like you’re creating content but not getting any traction, there’s probably one vital element missing from the equation: you! Let’s look at the No. 1 thing you need to add to your content marketing. First, a high level view of the content marketing...
Case Study: Inala Movement Studio Website Makeover
I was thrilled to help Leslie revamp her messaging and website for Inala Movement Studio. It was a fun project and a great example of the importance of clarity and customer-centric language in your marketing. Let's dig into this website makeover project and why it...
How to Use AI for Better Marketing Content
You’ve asked ChatGPT for blog post ideas. You’ve used Claude to finetune some emails. Gemini is helping you clean up website copy. Great! You’re using AI to help you with marketing content. But … what kind of results are you getting? Can you actually use AI for better...