3 Common Concerns about Email Marketing
When I talk with businesses about email marketing, these are the top 3 responses: Does email marketing still work? I only send emails once in a while. I don’t want to be a bother. I have no idea what to send in emails. These are completely valid questions and...
How to Use Storytelling in Your Marketing
Your customers spend 30% of their time daydreaming. Your customers also see anywhere from 6,000 to 10,000 ads every day. How do you break through? How can your business rise above the noise and distractions and get people to engage? You have to speak the universal...
How Should Businesses Prioritize Their Marketing in 2023?
When it comes to marketing your business, you could go in a hundred different directions. Marketing is a big bucket that encompasses your website, social media, emails, advertising, speaking engagements and more. Where do you begin? A lot of companies waste big...
3 Secrets for Holiday Marketing Success
Businesses large and small put a lot of stock in the holiday shopping season. Whether you sell a product that makes a perfect gift or you offer a service that sets up clients for success in the new year, this can really be a time to shine. But … this also means you’re...
5 Signs You Need Professional Marketing Help
A lot of businesses try to DIY their marketing – especially when they’re first starting out. Budgets are tight, and we can’t imagine spending money on something “we can easily do ourselves.” And that works – at least for a little bit. But if you’re committed to your...
6 Ways to Generate Leads for Your Business
One of the most common questions I hear from business owners is: “How can I generate more leads?” Full disclosure: I ask that question myself! We all do, right? We believe in our products and services and want to reach as many people as possible. It can be tricky to...
