How to Use AI for Better Marketing Content
You’ve asked ChatGPT for blog post ideas. You’ve used Claude to finetune some emails. Gemini is helping you clean up website copy. Great! You’re using AI to help you with marketing content. But … what kind of results are you getting? Can you actually use AI for better...
Your Marketing Secret Weapon in 2025: Unreasonable Hospitality
Do you feel it? A pull toward connection, community, and conversation. A shift from virtual networking to IRL handshakes. A move from digital everything to in-person whenever possible. Of course, we aren’t doing away with Zoom meetings or high-tech tools but it does...
Why Cutting Your Marketing Budget in Tough Times is a Bad Idea
The last few months have been tough for small businesses. A natural reaction is to make spending cuts, and I get that. But let me explain why slashing your marketing budget in tough times is a bad idea. And, let’s look at some ways to save money without ditching...
How Small Businesses Can Do Email Marketing Well in 2025
I’ll say it now and I’ll say it again: Email marketing is a missed opportunity for the majority of small service-based businesses and solopreneurs. I strongly believe businesses are leaving money on the table because they aren’t leveraging email marketing. Will 2025...
How to Transform Your Customer Experience
Two days after Christmas, my husband and I headed to the closest Ford dealership. We wanted to test drive a Bronco, checking out options and models. We’ve been married almost 25 years so we’ve bought a few cars over the years. For the most part, the customer...
How to Make Content Marketing Easier + More Effective for Your Business
Businesses know content marketing is important. They don’t dispute the value that comes from sending regular email communications, posting thought leadership videos on LinkedIn, or telling a story on Instagram. The problem is figuring out exactly what to create. They...