Here’s Why Your Website Needs a 3-Step Plan
When customers are thinking about using your product or service, they are likely making a mental list of objections: Too expensive Too time consuming Not sure it will work Looks complicated And the list goes on … People naturally feel a bit apprehensive about trying...
Podcast Interview: Born to Fly
I was honored to be featured on the Born to Fly Podcast. This podcast hosted by Jane Trapman combines faith and business. Jane focuses on inspiring as many people as possible to discover their God-given purpose and end up doing what they love. Jane and I chatted about...
Focus on Your Customer’s Success
An important part of your brand story should be your customer’s success. It sounds obvious, but I find a lot of businesses don’t spend much (or any!) time talking about the success their customers will experience as a result of using their product or service. You...
Talk About Your Customer’s Problem
My daughter and I like to watch Hallmark Christmas Movies. Yes, they’re a little sappy and totally predictable, but they’re our guilty pleasure on a Sunday afternoon. In each movie, though, there’s a problem. The Christmas village is facing closure. The beloved ski...
How to Nail Your Website Header
Think of your website header as your online handshake. In real life, when you meet a potential customer, you’d shake heads and introduce yourself. In our online world, your website is doing the introduction. What kind of first impression does your website make? Take...
Fuel For Your Marketing Facebook Group
If you’re looking for actionable marketing tips, feedback on your work and connection with other leaders and entrepreneurs, please join my new Fuel For Your Marketing private Facebook Group. I can’t wait to help you fuel your marketing. To celebrate the launch of the...
