Now offering Unreasonable Hospitality coaching and workshops to transform your customer experience.
Two days after Christmas, my husband and I headed to the closest Ford dealership. We wanted to test drive a Bronco, checking out options and models. We’ve been married almost 25 years so we’ve bought a few cars over the years. For the most part, the customer...
Businesses know content marketing is important. They don’t dispute the value that comes from sending regular email communications, posting thought leadership videos on LinkedIn, or telling a story on Instagram. The problem is figuring out exactly what to create. They...
In all my years helping clients create websites, I’ve noticed a common theme: Most business owners want to put all the things on their website – especially the homepage. I get it. You want to be helpful and informative. You’re passionate about your business. You...
Does your company have a clear way of describing what you do or do you often resort to jargon or lengthy descriptions that leave potential customers scratching their heads? Do you have an elevator pitch that attracts attention? When your business is your passion, it...
The book “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller published in 2017. It quickly caught on as an easy-to-understand framework for talking about your business. Based on principles of storytelling, the framework made sense...
When it comes to marketing a lot of businesses use a scattershot approach. With a marketing plan, your business can save time and money on marketing.
