When it comes to marketing your business, you could go in a hundred different directions. Marketing is a big bucket that encompasses your website, social media, emails, advertising, speaking engagements and more. Where do you begin? A lot of companies waste big...
Businesses large and small put a lot of stock in the holiday shopping season. Whether you sell a product that makes a perfect gift or you offer a service that sets up clients for success in the new year, this can really be a time to shine. But … this also means you’re...
A lot of businesses try to DIY their marketing – especially when they’re first starting out. Budgets are tight, and we can’t imagine spending money on something “we can easily do ourselves.” And that works – at least for a little bit. But if you’re committed to your...
One of the most common questions I hear from business owners is: “How can I generate more leads?” Full disclosure: I ask that question myself! We all do, right? We believe in our products and services and want to reach as many people as possible. It can be tricky to...
If your business isn’t growing like it should, it’s probably your messaging. If people are visiting your website, but not converting to leads, it’s probably your messaging. And if you’re tired of spending money on marketing that doesn’t work – you guessed it – it’s...
When it comes to marketing, you want to Be The Guide. I talk about this often with clients as we’re working through the StoryBrand 7-Part Marketing Framework. Your business isn’t the hero. Instead, your business is the Guide, leading customers and clients to a...
