Now offering Unreasonable Hospitality coaching and workshops to transform your customer experience.
I was thrilled to help Leslie revamp her messaging and website for Inala Movement Studio. It was a fun project and a great example of the importance of clarity and customer-centric language in your marketing. Let's dig into this website makeover project and why it...
You’ve asked ChatGPT for blog post ideas. You’ve used Claude to finetune some emails. Gemini is helping you clean up website copy. Great! You’re using AI to help you with marketing content. But … what kind of results are you getting? Can you actually use AI for better...
Do you feel it? A pull toward connection, community, and conversation. A shift from virtual networking to IRL handshakes. A move from digital everything to in-person whenever possible. Of course, we aren’t doing away with Zoom meetings or high-tech tools but it does...
The last few months have been tough for small businesses. A natural reaction is to make spending cuts, and I get that. But let me explain why slashing your marketing budget in tough times is a bad idea. And, let’s look at some ways to save money without ditching...
I’ll say it now and I’ll say it again: Email marketing is a missed opportunity for the majority of small service-based businesses and solopreneurs. I strongly believe businesses are leaving money on the table because they aren’t leveraging email marketing. Will 2025...
Two days after Christmas, my husband and I headed to the closest Ford dealership. We wanted to test drive a Bronco, checking out options and models. We’ve been married almost 25 years so we’ve bought a few cars over the years. For the most part, the customer...
