Two days after Christmas, my husband and I headed to the closest Ford dealership. We wanted to test drive a Bronco, checking out options and models. 

We’ve been married almost 25 years so we’ve bought a few cars over the years. 

For the most part, the customer experience is always the same. A little haggling over the price. Credit checks. Paperwork. Attempted upsells on a warranty, services packages and paint protection detailing. Waiting. Signing. Driving away. 

This most recent car purchase was the same as the others. It wasn’t necessarily bad. Everyone was friendly. We left happy with our new Bronco. 

But … could the experience have been better? Could the dealership have done a few small things to elevate the level of customer service and make us feel special? Absolutely. 

Every business is in the hospitality business 

In fact, every business can improve its customer service. It’s a simple way to stand out in the marketplace, build customer loyalty and get your team excited about the work you’re doing.

Most businesses think putting a coffee maker in the waiting room is the answer. Hey, I’m not one to turn down a free cup of coffee, but everyone has free coffee. So your business struggles to stand out. 

Employees aren’t empowered to make decisions that support an elevated customer experience. They worry about getting in trouble. 

And customers? Well, they wind up feeling “meh” about your business. You miss out on repeat business, positive reviews and word-of-mouth marketing. 

So what’s the solution? 

It’s time to transform your business through Unreasonable Hospitality. 

Based on the best-selling book “Unreasonable Hospitality” by Will Guidara, every business can learn how to take their customer experience from average to awesome. 

Whether you sell cars or coaching, you’ll benefit. Whether you provide a medical service or financial planning, your business will grow after building and implementing your new hospitality strategy. 

Unreasonable Hospitality comes to Fisher Creative 

I’m delighted to offer Unreasonable Hospitality coaching, masterminds and workshops as part of the Fisher Creative Marketing services. 

When I read “Unreasonable Hospitality,” in fall 2024, I was energized by the ideas and the stories. What if every business focused not just on decent service but true hospitality? What if every customer or client felt valued, special, and cared for in such a way they were compelled to tell others? 

In October, I attended the Made Simple Summit in Nashville with fellow StoryBrand Guides and Coach Builder participants. We heard from Will Guidara himself, and I was even more convinced of the power in Unreasonable Hospitality. 

A few weeks later, I signed up for the Unreasonable Hospitality certification. I see it as a wonderful complement to my marketing services of messaging, strategy and writing websites, emails and lead generators. 

Happy customers and clients are brand ambassadors. They tell others about your business. They leave glowing reviews. They send referrals your way. Talk about a powerful (and cost effective!) marketing strategy. 

Let’s go back to the car dealership. What could they have done to elevate our experience? 

• It was raining so I sent my husband to grab our umbrella. Why didn’t they have umbrellas at the ready? 
• As soon as customers sit down at the desk to talk numbers, bring water, coffee, even a small snack. 
• Set up a photo booth so customers can take a selfie with their new car that you can share on your business social media accounts. And, they can share it too!  
• Especially for people buying brand-new vehicles, give a goodie bag. Imagine if I had received a Bronco T-shirt, hat, sticker, keychain, etc. 
• Leave a note and gift card in the console for customers to find later. 

Notice none of those ideas are expensive or difficult. They simply require a little forethought and planning. But they do make customers feel special. And, compared to your competition, they are unreasonable. 

Put people first and be more profitable 

So, are you ready to transform your business with Unreasonable Hospitality? 

If you have a team, let’s book a full-day workshop to brainstorm ideas, identify customer touchpoints, and develop a plan that will keep your business on the fast track of success. 

For solopreneurs, small teams or those who prefer group coaching, sign up for a 6-month mastermind. We’ll work through the Unreasonable Hospitality curriculum together, build your tailored plan and keep you accountable for executing your ideas. 

Learn more about workshops, masterminds and even one-on-one coaching at www.unreasonableholly.com. Have questions? Simply book a call, and we can chat about which program is right for you.